Changing Class Formations and Changing Television Viewing
This study will examine how rapidly changing social class structures in Latin America in the last ten years have impacted television viewing. Subscription to cable or pay television has increased enormously in Brazil and Mexico in the last 6-7 years as effects of the substantial growth of the middle class in the last 10-15 years has begun to become very visible in media behavior. Cable television growth in Latin America had trailed far behind most other regions of the world (Reis 1999), where cable and satellite television grew explosively in the 1990s (Balio 1998). Latin America was already covered by well-resourced commercial television stations, which provided a great deal of entertainment, which was closely to tuned to national interests, gaining a great deal of advantage from cultural proximity (Straubhaar 1991). If Latin Americans are now turning to cable or pay television, what has changed?